Shanghai
Client: BYD Automobile Sales Co., Ltd.
Work: the whole case-creativity, design, research and development, construction
Project Time：2023-04
Introduction:
As the leader of new energy vehicles, BYD made a brilliant debut at the 2023 Shanghai Auto Show with a "king style", booth area 2475㎡, displaying the latest new energy technologies and products, and contributing to the future development of the automotive industry.
Kastone has consecutively provided exhibition services for BYD for 14 years.
Highlights:
Brand interpretation:
Technology, green and tomorrow are BYD's brand proposition and the unchanged gene of BYD brand.
-The two technology plazas use science and technology to interact with each other to deduce technical strength. Let the incomprehensible technology become BYD's glittering logo area through interaction and experience.
-Two thematic spaces, from expert vision, do depth enhancement.
The Dynasty area has created a digital world of "heart without boundaries", and the ocean area, starting from the brand vision of "cooling the earth by 1 ° C", has triggered a deep reflection on the relationship between man and nature.
Wonderful operation comes from respect.
Starting from the user's perception, we set up intimate services so that users can feel respected and valued on the car booth.
BYD and Kastone have made great achievements in their respective fields.
