Hangzhou
Client: BYD Automobile Sales Co., Ltd.
Work: the whole case-creativity, design, construction and operation
Project Time：2023-6
Introduction:
Kastone facilitated the first cooperation between BYD and Alibaba U Design Week, so that more young consumers can see and feel a BYD full of artistic charm and the beauty of green technology. The 2023 Usee Design Art Festival is not only a stage for the exhibition of design products, but also a resort representing the cutting-edge fashion. BYD has jointly created more possibilities with it.
Highlights:
-320 "ice bricks" to create a highly topical technology space:
-90,000 pieces of origami to create an artistic worthy location:
-Illustrators draw handbags to bring consumers closer.
As the medium of this cross-border cooperation, Kastone fully facilitated the cross-border cooperation between BYD brand and Ali U Design Week, bringing greater attention to BYD in a new field: the total audience of the event exceeded 85,000, the overall exposure of the five platforms of WeChat, Tik Tok, Little Red Book, bilibili and Mobile Tmall exceeded 500 million, and the interaction volume exceeded 2.8 million.
