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2022 Chengdu Auto Show | Sehol & Refine

Chengdu

Client: Anhui Jianghuai Automobile Co., Ltd.

Work: the whole case-creativity, design, construction and operation

Project Time2022-08

 

Introduction:

JAC Group, with Sehol, Refine, Jianghuai Pickup and other brands, appeared at Chengdu Auto Show with youthful vitality and positive brand tonality.

 

Highlights:

Sehol & Refine booth uses "orange + blue" color to build the overall matrix, the integration of enthusiasm and tranquility, instantly pulling a sense of trendy atmosphere. Fancy tide drink, social media celebrity gathering spot, tide play music, creative twist eggs and so on, each of them makes people eager to try, instantly awaken the tide play memory, let the audience unlock the trend of the auto show play, experience brand culture.


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